Working with books all day, we often hear people rave about something they’ve just read. While they might tell quite a few people through word of mouth what they thought about that book, not everyone goes any further.
Some will go on to find that author’s website, and possibly send out an email to tell them how much they enjoyed the book. Maybe they’ll even get a response. But there is something more important, something that has more impact, that readers can do: thank an author by writing a review.
Online reviews on Goodreads and Amazon don’t always seem like they’re doing anything really important, but they are. Especially for the author. Good reviews are better than bad, but the more reviews a book has, the better it is for the author in general. A well-reviewed book means people are reading that book, which not only translates to more sales, but also to a better standing at the publishing house for that author. If you’ve ever seen debut authors on Twitter and Facebook begging for reviews, they aren’t doing it just to hear praises for their books—they need those reviews to stay relevant in the minds of the publishing business. If they want another book published, the first must garner sales and positive reviews.
Of course, this isn’t all about sales. It’s also about how it affects well known authors and publishing houses and your local library. If people stopped reviewing books, sales would plummet. When sales plummet, bookstores close and authors are not published again. When bookstores close, books either become more expensive to produce, or they will dip into the electronic production, and places like libraries will have a harder time purchasing books for patrons to read. It’s a vicious cycle, isn’t it?
So, if you love to read, make sure to do an online review for books you enjoy—Goodreads, Facebook, a blog post, a short tweet….whatever you prefer, just do it. If you’re really ambitious, do one for every book you read. It will keep book sales high, allow authors to continue to publish, keep bookstores afloat, and allow libraries to receive funding to purchase the books their patrons want to read. We’re all a part of the book chain.
Write a review today!