When a Tweet Works

Twitter campaigns can be really great for raising money, but they have to be promoted by at least one big name in order to really work. Recently, an author took on a project out of the goodness of his heart, and a small Indie bookstore reaped the benefits.

New York Times Bestselling author Shea Serrano received a fun tweet from a Louisville, Kentucky bookstore employee who was just making conversation. But Serrano thought the employee was so charming, he decided to set out a challenge for Carmichael’s Bookstore in Louisville to boost its online sales, and set out to get 1000 online orders in one day. He had absolutely no affiliation with the store, nor did he try to promote his own book. He just asked his followers to go online and buy a book–any book–from their store.

Not only did they reach 1000 orders…they did it in less than five hours, and by the end of the day, they had surpassed their normal YEARLY order quota. All because of a generous author.

And what is Shea Serrano known for? His 2015 book, The Rap Year Book: The Most Important Rap Song From Every Year Since 1979, Discussed, Debated, and Deconstructed.

Good on him.

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