Do You Have a Plan?

PLANI have written this blog since 2007. It’s a wonderful way for us to share information about our library, but also to connect our readers with fun or informative posts about all things bookish. (And not so bookish….we’ve had a lot of posts about Star Wars, apparently!)

I also have a personal blog, and write for another group blog, so you could say that blogging takes up a lot of my time. (Although I must admit, the last post in my personal blog was from—er, early October.)

Recently, we’ve had discussions with our adult writing group at the library about starting a blog, and what types of information we’d like to get out there to the public about writing at the Carleton Place Public Library. It’s in the beginning stages, really, without much of a plan yet, but I know that having a direction, and getting everyone on board with the same goals is going to make things a lot easier in the long run. Which made me very happy to see this informative post on By Regina regarding having a blog business plan.

A lot of the Regina’s plan involves making money, which is not the intention of our blog at all, but most of the advice is really, really good. And if you’re considering ways to make your personal blog even better, you could do a lot of good by trying to implement a few of the ideas.

My favourites?

  • Having a blog style guide to help you keep the look of your blog consistent and polished.
  • Tracking your monthly stats/analytics to see where you are generating traffic, and where things need to be improved. Stats can really tell you a lot about your content, and how you might manage slow spots.
  • Social promotion. We don’t do enough of this at the library, but promoting blog posts on other social media sites in a timely way, will bring in different readers.
  • Have a posting schedule.

There are plenty of great ideas here, but you can take what you like and mix and match. Also, if you followed a previous post about intentional ignorance, this might be too exhausting to work through. Even if you take one thing from this, it will improve your blogging greatly. Then….file it away and forget about it until you need it again.

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