Frivolous Friday Pinterest Book Deal!

Several months ago, I came across a funny story about a woman named Tiffany Beveridge, who only had two sons, but had created a wildly imaginative Pinterest Board for a daughter she didn’t have. In this board, she pinned wonderful, stylish and sometimes crazy photos of clothes for her little imaginary fashionista. She named her daughter Quinoa and wrote creative captions on many of the pins, creating a little story about the girl she imagined would wear all this stuff. It made me laugh, but I thought, how smart!

And after a lot of global attention (books, TV, online), she now has a book coming out called “HOW TO QUINOA : LIFE LESSONS FROM MY IMAGINARY WELL-DRESSED DAUGHTER”.

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She never set out to make a big splash on social media, but her humour and inventive creation caught on with so many people, she’s thrilled at the attention. Just a little something for you to think about as we head into the weekend. How about creating your own Pinterest Board!

Do you waste time?

friday

It’s that time again….Frivolous Friday! Just a little bit of fun to get you through the weekend. And what are we talking about this week? FACEBOOK!

We all spend too much time scrolling through our newsfeed to see what fun and exciting things our friends are doing. And don’t forget all that time it takes to post your own great status updates, photos and videos. Just to share a post on your own timeline can take about a minute, if you’re adding a comment. So, just how much time do you waste on Facebook? Time Magazine has come up with a way to find out.

Facebook has been around for 10 years now. Hard to believe, isn’t it?  And while many of us make claims that we don’t use it very much, you might not be as accurate as you think. While Facebook doesn’t post data about how often their users log on, Time has created an app that will calculate your time spent on the site based on the timestamps on every post in their feed.  Just log in, allow their app to scan your feed and they’ll give you some very interesting results. Don’t worry, this will not be posted on your Facebook page. (Just click on the TIME magazine link above to be taken to the page).

While it tells me the average person spends 17 minutes on Facebook, our library results were less than accurate, I think. Even though it shows we’ve been online since June 30, 2010, it only recorded 18 posts….and if you follow us on Facebook, we have plenty more than that. Plus, it said we waste ZERO time on the site!  While I’d like to brag about that (yes, all of the time we spend there is important and not wasted at all), I’m hoping your records might be a little closer to the truth. Try it and let us know!

Published in: on February 7, 2014 at 3:05 am  Leave a Comment  
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Witty Tweets = Book Deal?

If you use Twitter, eventually, you’ll want to follow people who write exciting/interesting/funny tweets. Otherwise, the stream of tweets becomes monotonous, or at best, forgettable. If you don’t follow someone who posts regularly and with some thought behind it, you’ll probably give up on it altogether. (I got so tired of everyone posting “Buy this book!” tweets that I left my feed alone for about a year.) Of course, this applies to all forms of social media, including Twitter, Facebook, and Tumblr, to name a few.

So, then why do we hear about people who are getting book deals from their Twitter/Facebook posts? Could someone out there actually be posting useful or entertaining information? The answer is YES!  There are plenty of great people to follow, and many who have reached a book deal because of their great tweets. Like who, you might ask?  How about some of these:

Charlie McDowell is a Twitter user who started posting the overheard and slightly-insane conversations of the two young women who lived in the apartment above him. His funny look at a situation that could have become very annoying brought about the book DEAR GIRLS ABOVE ME : INSPIRED BY A TRUE STORY.

charlie

We’ve all seen the “Hey, Girl” memes splashed over the internet with Ryan Gosling as the star saying sensitive, swoon-worthy, I-wish-they-were-true things about all kinds of women. Danielle Henderson took them one step further with her book called FEMINIST RYAN GOSLING : FEMINIST THEORY AS IMAGINED FROM YOUR FAVORITE SENSITIVE MOVIE DUDE.

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And Canadian Taylor Jones thought of the ingenious idea whereby people hold up an old photograph taken in a location they can visit again, and then take a photo of the photo with the present in the background. It sounds more complicated than it is. People began sending him photos right away, and it became the wonderful book called DEAR PHOTOGRAPH.

dear-photograph

You can see an entire list of great social media sites that garnered people book deals right here. Have you read any of these books?  Do you follow any of these authors?

Published in: on January 16, 2014 at 3:02 am  Leave a Comment  
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The Beyonce Debate

The music world is very much like the book world in many respects. Big names garner huge sales without much effort, and little names usually need a lot of publicity to make their mark. In December, a music great did something not many people would have the nerve to try, and it worked out for her spectacularly!

If you haven’t heard about Beyonce and the self-titled album she released in mid-December, you probably don’t listen to Top 40 radio. But she did something daring—instead of months of promotion leading up to the album release, Beyonce used Instagram and posted a video and the word “Surprise!” on the day of the release. Nothing more. No one knew about the album, it had an exclusive release on iTunes (meaning, you could only buy it there), and best of all, she did no other marketing at all. The one photo caused an all-out frenzy and people went directly to iTunes to download, making it one of the top selling albums of 2013, even though it was only released in the final few weeks of the year. Amazing, by any standards!

beyonce

Of course, she’s such a superstar and has such a following that it wasn’t impossible for this to succeed in her case. It was risky, but it paid off. The debate is on now, however, about other musicians doing something similar, and whether or not it would work now that it’s been done. Was it great just because it was a gimmick? Could she do the same for her next album and still do as well? Only time will tell, but the idea of not spending money on marketing has got to be throwing publicity departments everywhere into a tailspin.

The question here is whether or not companies need to be throwing HUGE publicity/marketing money behind sure-sellers who have proven themselves to have enormous followings. This idea is starting to make the rounds on forums and websites galore. Can they go with minimal marketing and still sell high, while that money could be thrown into lesser-known acts who often get very little in the way of marketing funds and publicity? Sure, record companies want all of their acts to sell big, but they don’t want to “waste” marketing money on someone who might not sell as many albums. It’s a tough decision, and certainly one that’s just been challenged.

This can all be applied to authors and publishing companies as well. If an author has already sold well and has a proven track record, more money will be spent promoting the author’s books in stores, online and through whatever media necessary.  But a new author—even one with a lot of buzz—will traditionally get less backing from their publisher for marketing. That seems a little counterproductive. Beyonce’s experiment has many wondering whether this is an old idea that might do well to change. If publishing companies spent less sending bigger authors out on book tours etc., would we stop buying those books? I can’t imagine that I wouldn’t keep looking for new books from my favourite authors just because I haven’t seen a full page ad in a magazine talking it up. But I WOULD be inclined to pick up a book by a new author that has some promotion behind it. Often, we find out about these books through word of mouth. It’s not enough, in my opinion.

The world is changing, and social media is becoming the way to connect authors/musicians with their fans. One tweet, one status update or one selfie on Instagram is often enough to generate thousands of likes and hundreds of comments. Maybe we’d do better to start focusing some social media marketing on well known names, and leave the traditional marketing to promote the lesser known.

What do you think about new creative ideas for promotion and marketing? Do you think lesser known authors would benefit from more backing, while not taking anything away from high-profile authors? Do we need to change our thinking behind promotion and social media? Join the conversation!

Popular!

For our Frivolous Friday post, if you’ve ever wasted precious minutes looking at Grumpy Cat on the internet:

grumpycat

…you might like a few new outlets for your visual interests. But you could spend a lot of time following links on Facebook, running through Tumblr feeds and flipping through Instagram posts to find the best images on the web right now. So when I came across Oublio, I was hooked! It organizes the most popular images on the web right now into one easy format. Just click the type of social media you’re most interested in, and up pops the image receiving the most views at any particular moment.

Keep in mind, sometimes the images are not for everyone, but they change often. And usually, they’re really fascinating! So, if you have a minute to pop to the site, that’s all it takes.  You’ll definitely want to bookmark this page to come back to later. It’ll be your new instant web crush!

Carleton Place is Fantastic!

It’s the day before the Bridge Street Bazaar here in Carleton Place, and we’re excited. If you’re not familiar with the event, the entire length of Bridge Street will be closed from 9am – 4pm Saturday, August 3rd, so that everyone can walk downtown and visit all the great tables, stores and special shows. There will be over 100 vendors with their goods on display and lots to see and do. Come hungry, because there are always lots of fun places to eat. Have a slice of pizza, some of Mike’s fries, or even some Vietnamese food!  The possibilities are almost endless! Check out the link above to see everything that will be happening, rain or shine!

We’re excited that this year, we’ve got a fun event happening during the bazaar.  You can drop in this week to pick up the information, or grab a handout when you park in the library parking lot Saturday morning. We’ll have a table set out and friendly people to answer your questions. What are we doing?  We’re asking you to “GO!” to some of our favourite spots in Carleton Place as part of the TD Summer Reading Club, and take a photo. That’s it!  And there will be PRIZES!!

GO!

All you need is a phone that can download the FOURSQUARE app.  Once you register, you can find CP Library and we’ll add you to our friends list. Then, just go to each of the places listed in our “GO! CARLETON PLACE!” list and use the hint to take a photo. If you have Facebook, upload it there and hashtag it as #cplibrary.  Or do the same on Instagram!  We’re excited to see how many people will participate.  It’s going to be fun, and you have until Friday, August 9th to finish the task in order to qualify for the prizes.

Just a reminder, the library will be closed on Monday, August 5th, for the long weekend. We’ll see you Tuesday!

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