
There’s a nasty trend happening called “sock puppet reviewing”…and no, it has nothing to do with the cute little friends you wear on your hands. It’s the sneaky practice of people who write book reviews on major sites such as Amazon, using fake names. What’s really starting to be a problem is that there are several published authors who have recently been accused and one of them even caught writing bogus reviews. These writers are giving themselves five star reviews, which is bad enough, but then they use other names and post one star reviews for other authors’ works.
Why is this so disturbing? Despite the fact it is lying, people often rely on online reviews now when purchasing books. Our income is not so disposable now that all of us can purchase books whenever we like, so hearing/reading about a book prior to purchasing can really help. But what if some of those reviews are skewed? I know that I’ll stop reading a review if there are a lot of spelling or grammar mistakes, so a well-written review will often get my attention. I presume most of these authors writing their own reviews would stand out.
And maybe that’s what caused one such author to be caught. Prize-winning mystery writer R. J. Ellory was recently declared to be writing bogus reviews, caught by another author, Jeremy Duns, who had suspected him for quite some time. Did he recognize a similar writing style to Ellory? Were the reviews so similar, even when posted under different names, that he couldn’t mistake them. I suppose these fakers assume no one will read widely enough to make a connection.
Since then, hundreds of popular authors have shared their support for the idea that reviews should be truthful. You can see the authors and post your own comment in support of people using the web for good and not evil, so to speak, right here. You can also read an article about the sock puppet reviews.
What do you think about authors posting fake reviews? On the same line, do you think it’s okay for “regular” people not involved in the publishing world to post fake reviews?
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